Meet Michelle – HotelCard’s Social Media Manager, travel lover, photographer and storyteller.

For the past four years, she’s been crisscrossing Switzerland – snapping photos in her bathrobe in the morning, filming in all kinds of weather and replying to community messages at night. So far, she’s visited over 100 hotels and created more than 7,000 videos and 25,000 pictures.

She shares her adventures on Instagram, Facebook & more with our 30,000 followers.

👉 Be part of it and join Michelle on her adventures. 

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Michelle Talks Hotels

You travel a lot, stay in amazing hotels and post beautiful photos. Sounds like a dream job. What don’t people see at first glance?

I think a lot of people underestimate the prep work before a trip, the hours of editing afterwards, writing captions, adjusting content for different platforms and all the tech stuff. I do everything myself, from shooting to finished content. It’s a creative, amazing job, no doubt, but also challenging, especially with new technologies and ever-changing algorithms.

What have been your biggest travel fails?

Oh, there’ve been a few! In Saas-Fee I got stuck in the hotel lift during a shoot, for almost an hour. Another time I wanted to shoot indian summer at Chalet Silvretta and ended up snowed in overnight. With summer tires! And the classic: 101 light switches in the hotel room. When I couldn’t figure out how to turn everything off, I just flipped the circuit breaker. My phone couldn’t charge after that, but hey, at least it was dark!

Which hotel touched you the most?

That’s hard to say… There were so many where the warmth of the people really moved me. For me, it’s not about stars or fancy facilities. You can just feel it when someone puts their heart into their work and genuinely takes time for their guests.

What’s the nicest feedback you’ve ever received?

The best feedback often comes directly from hotels that are truly happy with the new photo material. Especially for smaller places, that’s not something they take for granted. Many couldn’t afford professional photos otherwise. That’s why it’s so nice we can offer this service to our partner hotels for free. And nowadays, when first impressions happen online, great visuals really matter. That’s what we’re here for: capturing real hotel moments.

What hotel details have stuck with you the most?

So many! At Säntis — das Hotel, a gondola goes right past the window. At the Boutique and Art Hotel Helvetia, every room has a different artwork. The walls at Neuro Campus Hotel Vitznau are covered in quotes, so creative! And then there are places like Kartause Ittingen or Schloss Hünigen, like little worlds of their own.

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Michelle’s Hotel Highlights

 The warmest host 

at Palazzo del Vicerè

 The comfiest slippers 

at The Cambrian

 The best breakfast 

at Hotel Saratz

 The comfiest bed 

at Le Mirador

 The most beautiful infinity pool 

at Lenkerhof

 The most stunning sunrise 

at Villa Principe Leopoldo

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Become a photo pro too

Share your HotelCard moments with us! We’d love to see your perspective. Tag @hotelcardch on social media or use the hashtag #myhotelcard. 📲

📷 Keep your camera straight
Straight lines make a big difference. Not just the horizon, but verticals too. Especially with architecture or indoor shots, a photo feels much calmer when nothing is tilting or falling over. No leaning towers, unless it’s Pisa.

📷 Slow and steady wins the shot
With video, it's better to film slowly and steadily rather than rushing or panning wildly. That way, you'll create footage you'll actually enjoy watching later.

📷 What story are you telling?
It’s often the quiet, simple moments that end up meaning the most. The light on the breakfast table, a reflection in the lake, or the view from your window. Ask yourself: “What would I tell my friends about this moment?”

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